Be Part of The Adventure

Disney Cruise Line is launching their first ever sailings in South East Asia - Disney Adventure. Our Journey began with an epic launch across Asia. We lit up mutiple channels with the magic of storytelling. Across all touchpoints, from cinema, to digital, social, out-of-home and trade shows, sustaining awareness at high-impact location in the region. We turned a big moment for us, into a magical moment for everyone.

As part of their overall brand theme, “Where Magic Meets the Sea”, we invited people to “Be Part of the Adventure” and bring the imaginatively themed areas across the ship—each bursting with immersive experiences that bring the tales from Disney, Marvel and Pixar to life on a grand scale. We created moments that are exciting, grand and full of heart. And we’re just getting started.

RESULTS

Bookings driving a 10x surge in site traffic.

Maiden voyage hits guest limit in 5 hours with an unprecedented 33.8K bookings in a single day.

Leading to an exceptional booking numbers and we kept building the momentum.

Exceeding our 3-5% KPI range with a 6.4% engagement rate.

^{Creative Directors: Joaquim Laurel, Elvin Villar
Copywriter: Ravindu Wilegoda, Charis Welikande, Udit Goswami
Art Director: Christie Susanto, Aik Yong, Xiu Lu Chua}