Be Part of The Adventure
Disney Cruise Line is launching their first ever sailings in South East Asia - Disney Adventure. Our Journey began with an epic launch across Asia. So we created a campaign that had a strong Disney DNA into it, and this is the MAGIC OF STORYTELLING!
As part of their overall brand theme, “Where Magic Meets the Sea”, we invited people to “Be Part of the Adventure” and bring the imaginatively themed areas across the ship—each bursting with immersive experiences that bring the tales from Disney, Marvel and Pixar to life on a grand scale. We created moments that are exciting, grand and full of heart. And we’re just getting started.
RESULTS
Bookings driving a 10x surge in site traffic.
Maiden voyage hits guest limit in 5 hours with an unprecedented 33.8K bookings in a single day.
Leading to an exceptional booking numbers and we kept building the momentum.
Exceeding our 3-5% KPI range with a 6.4% engagement rate.
We bring the magic on board Disney Adventure to life through storytelling and a touch of Disney magic in the region
“Be Part of the Adventure” is a banner we raised across different countries like Philippines, Singapore, Indonesia, Malaysia, and India spreading the DISNEY MAGIC through social media, cinemas, trade shows and digital out-of-home around the city landmarks.
We showed Disney fans and non-Disney fans alike, how to really be part of the greatest adventure our region has ever known!
Role: Art direction
Creative Directors: Joaquim Laurel, Elvin Villar
Copywriter: Ravi Wilegoda
Agency: Publicis Imagine
