Ensure Gold - The Gift of Strength
A campaign intended to create awareness of new Ensure Gold and educate consumers about HMB as the nutritional ingredient for muscle health. Spanning across the Asia Pacific region, the campaign was first launched in Malaysia and Vietnam.
THE CAMPAIGN ESSENCE
Ageing is inevitable. It causes the loss of strength and the gradual inability to do even small, everyday activities. To be able to counteract this loss is a gift. New Ensure Gold is the Gift of Everyday Strength. It is a breakthrough nutrition formulated with HMB, protein, calcium, and 28 vitamins and minerals to help improve strength in muscles and bones in 8 weeks. With the gift of everyday strength, seniors and caregivers can now gift themselves and their loved ones lives that are active, meaningful, and fulfilling.
Agency: Leo Burnett
Executive Creative Director: Mithun Mirji
Creative Director: Angie Featherstone and Eirma Webster
Art Director: Huang Yu Fei and Christie Lee
In-Patient Leaflet
This is to get patients and caregivers to ask their doctors about adding Ensure Gold by highlighting its effect on speed of recovery, especially when consumed within the first 24 hours of admission.
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This is to get patients and caregivers to ask their doctors about adding Ensure Gold by highlighting its effect on speed of recovery, especially when consumed within the first 24 hours of admission.
Out-Patient Leaflet
This is meant to get post-discharge/community patients and their caregivers to choose Ensure Gold over other ONSs. This shows Ensure Gold with HMB is a unique and exclusive formula in PA that helps maintain everyday strength.
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This is meant to get post-discharge/community patients and their caregivers to choose Ensure Gold over other ONSs. This shows Ensure Gold with HMB is a unique and exclusive formula in PA that helps maintain everyday strength.
Copywriter: Tan Juan Ken
Healthcare Professional
The Science Backgrounder is meant for country marketers as they build their country’s detail aids. This is the key HCP that lays out Ensure Gold Science story for the development of the detail aids.
The story establishes and explains why Ensure Gold can be a holistic tool to improve patient outcomes across the continuum of care.
This is why it is designed to cover both in-patient and out-patient settings, with each part able to function as a standalone piece or as part of a series of calls.
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The Science Backgrounder is meant for country marketers as they build their country’s detail aids. This is the key HCP that lays out Ensure Gold Science story for the development of the detail aids.
The story establishes and explains why Ensure Gold can be a holistic tool to improve patient outcomes across the continuum of care.
This is why it is designed to cover both in-patient and out-patient settings, with each part able to function as a standalone piece or as part of a series of calls.
The Science of Strength Gallery
Welcome delegates to the event and take them on a journey to understand the science of strength behind Abbott’s latest nutritional breakthrough – New Ensure Gold with HMB. A space where delegates can mingle, explore and learn about Abbott’s nutritional breakthrough through a curated interactive gallery experience. Through a myriad of activities like handgrips and cycling, guests challenge themselves while learning more about the importance of muscle strength in everyday life.
Welcome delegates to the event and take them on a journey to understand the science of strength behind Abbott’s latest nutritional breakthrough – New Ensure Gold with HMB. A space where delegates can mingle, explore and learn about Abbott’s nutritional breakthrough through a curated interactive gallery experience. Through a myriad of activities like handgrips and cycling, guests challenge themselves while learning more about the importance of muscle strength in everyday life.
