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For mainstream moms in Indonesia and Malaysia, finding a growing up milk formula that’s both nutritious and wallet-friendly can be a challenge. By introducing practical games, activities and recipes via articles and social media, Dutch Lady’s Chrysalis Digital Toolkit shows these can-do moms how to optimise their child’s physical and mental growth within their means.
Agency: Mccann MRM
Creative Director: Dante Abelarde
Copywriter: Charis Welikande
Art Director: Christie Lee
SOCIAL POSTS
Smart01 - Providing Your Child with Brain Development Food
Post Copy:
What fatty acid is found in fish and great for your kid’s brain? Unscramble the letters to find out, and learn how to feed them right.
Headline:
Learn All About Brain Development Food
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Smart02 - 5 Steps to Brain Development with Serve and Return
Post Copy:
Make the most of playtime! Learn how a fun interaction called Serve and Return can fuel their brain development and growth.
Headline:
Boost their brain development in 5 steps
![]()
Smart03 - Toddler Talk: Tricks to build your Kid’s Early language Development!
Post Copy:
Turn baby babble into words, phrases and sentences! Learn why the first 3 years are crucial for language development, and how to give your kid a head start.
Headline:
Build your kid’s early language development
![]()
Smart04 - Tips and Tricks to Get Your Kids to Eat Right
Post Copy:
Learn some delicious, super cute recipes that’ll have your kid gobbling up their greens and other healthy food in no time!
Headline:
3 Great Recipes for Brain Development
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Smart 05 - How to help develop your child’s EQ: Ages 1 to 3
Post Copy:
As your child plays and grows, here are tips and activities to reach their emotional intelligence (EQ) milestones, and teach them right from wrong!
Headline:
How to Help Develop Your Child’s EQ: Ages 1 to 3
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Smart 06 - Does (MY) DHA/(ID) fish oil improve your child’s brain?
Post Copy:
Want to know the key to a healthy and smart child? Learn the 4 roles (MY) DHA/(ID) fish oil plays in development!
Headline:
Does (MY) DHA/(ID) Fish Oil Improve Your Child’s Brain?
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Tall01 - DIY Your Own Height Chart for Kids at Home
Post Copy:
Does your child love animals? Discover the steps to create your own Giraffe height chart at home!
Headline:
Build Your Own Giraffe Height Chart!
![]()
Tall 02 - Grow, Little One, Grow! How to support your Child’s Growth Spurts
Post Copy:
Help your child build stronger bones during growth spurts! Get your hands on some great bone-building tips.
Headline:
How to Support Your Child’s Growth Spurts
![]()
Tall 03 - Feed Your Child’s 'Bone Bank’ for Height Growth
Post Copy:
What is a "bone bank" and why does your child need one? Learn 2 ways to "invest" and get them ready for better bones in the future.
Headline:
Feed Your Child’s ‘Bone Bank’ for Height Growth
![]()
Tall04 - Is My Child’s Height Genetic?
Post Copy:
Can jumping and being active help with your kids height? Find out the factors that can assist your child in growing taller!
Headline:
3 Ways to Help Your Child Grow Taller
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Tall05 - 10 Types of Food that Promote Height Growth in Your Kids
Post Copy:
Want to feed your child the right food to grow tall? All these will help! Pick one for your child to try today.
Headline:
10 Types of Food for Height Growth
![]()
Tall06 - How do I help my kid grow taller?
Post Copy:
Want to help your child reach their full height potential? Learn how food and activities play a big part!
Headline:
How do I help my kid grow taller?
![]()
Strong01 - Exercise for Toddlers: how does playtime help them grow
Post Copy:
What does playtime have to do with growth?
Discover how fun physical activities can help your child become taller!
Headline:
Can dancing help your toddler grow?
![]()
Strong02 - 3 Easy Activities That Develop Motor Skills
Post Copy:
Why is balancing so important? Learn what Gross Motor Skills are, and how to help your child develop theirs!
Headline:
3 Ways to Build Their Gross Motor Skills
![]()
Strong 03 - Recipes for healthy weight gain
Post Copy:
Want to learn the secrets to making mealtimes interesting and delicious? Here are 4 yummy weight gain recipes you can let your child try today.
Headline:
4 Easy Recipes for Healthy Weight Gain
![]()
Strong 04 - Why Outdoor Play is Good for Kids
Post Copy:
Want your kids to have fun while staying healthy? New activities like hide and seek with a twist helps them build stronger bones and muscles. (141 char.)
Headline:
4 Fun and Easy Outdoor Games for Your Kids
![]()
Strong 05 - Quick Tips on Helping Your Kid Gain Weight the Healthy Way
Post Copy:
Want some great tips on how to make mealtimes fun and help your child gain some healthy weight? Look no further!
Headline:
Tips to help your kid gain healthy weight
![]()
Strong 06 - Play to a Stronger Body: DIY Mini obstacle course at Home!
Post Copy:
Stuck at home? Learn the 4 steps to building your very own obstacle course at home so your child can have fun and grow strong!
Headline:
DIY a Mini Obstacle Course at Home!
![]()
Smart01 - Providing Your Child with Brain Development Food
Post Copy:
What fatty acid is found in fish and great for your kid’s brain? Unscramble the letters to find out, and learn how to feed them right.
Headline:
Learn All About Brain Development Food
Smart02 - 5 Steps to Brain Development with Serve and Return
Post Copy:
Make the most of playtime! Learn how a fun interaction called Serve and Return can fuel their brain development and growth.
Headline:
Boost their brain development in 5 steps
Smart03 - Toddler Talk: Tricks to build your Kid’s Early language Development!
Post Copy:
Turn baby babble into words, phrases and sentences! Learn why the first 3 years are crucial for language development, and how to give your kid a head start.
Headline:
Build your kid’s early language development
Smart04 - Tips and Tricks to Get Your Kids to Eat Right
Post Copy:
Learn some delicious, super cute recipes that’ll have your kid gobbling up their greens and other healthy food in no time!
Headline:
3 Great Recipes for Brain Development
Smart 05 - How to help develop your child’s EQ: Ages 1 to 3
Post Copy:
As your child plays and grows, here are tips and activities to reach their emotional intelligence (EQ) milestones, and teach them right from wrong!
Headline:
How to Help Develop Your Child’s EQ: Ages 1 to 3
Smart 06 - Does (MY) DHA/(ID) fish oil improve your child’s brain?
Post Copy:
Want to know the key to a healthy and smart child? Learn the 4 roles (MY) DHA/(ID) fish oil plays in development!
Headline:
Does (MY) DHA/(ID) Fish Oil Improve Your Child’s Brain?
Tall01 - DIY Your Own Height Chart for Kids at Home
Post Copy:
Does your child love animals? Discover the steps to create your own Giraffe height chart at home!
Headline:
Build Your Own Giraffe Height Chart!
Tall 02 - Grow, Little One, Grow! How to support your Child’s Growth Spurts
Post Copy:
Help your child build stronger bones during growth spurts! Get your hands on some great bone-building tips.
Headline:
How to Support Your Child’s Growth Spurts
Tall 03 - Feed Your Child’s 'Bone Bank’ for Height Growth
Post Copy:
What is a "bone bank" and why does your child need one? Learn 2 ways to "invest" and get them ready for better bones in the future.
Headline:
Feed Your Child’s ‘Bone Bank’ for Height Growth
Tall04 - Is My Child’s Height Genetic?
Post Copy:
Can jumping and being active help with your kids height? Find out the factors that can assist your child in growing taller!
Headline:
3 Ways to Help Your Child Grow Taller
Tall05 - 10 Types of Food that Promote Height Growth in Your Kids
Post Copy:
Want to feed your child the right food to grow tall? All these will help! Pick one for your child to try today.
Headline:
10 Types of Food for Height Growth
Tall06 - How do I help my kid grow taller?
Post Copy:
Want to help your child reach their full height potential? Learn how food and activities play a big part!
Headline:
How do I help my kid grow taller?
Strong01 - Exercise for Toddlers: how does playtime help them grow
Post Copy:
What does playtime have to do with growth?
Discover how fun physical activities can help your child become taller!
Headline:
Can dancing help your toddler grow?
Strong02 - 3 Easy Activities That Develop Motor Skills
Post Copy:
Why is balancing so important? Learn what Gross Motor Skills are, and how to help your child develop theirs!
Headline:
3 Ways to Build Their Gross Motor Skills
Strong 03 - Recipes for healthy weight gain
Post Copy:
Want to learn the secrets to making mealtimes interesting and delicious? Here are 4 yummy weight gain recipes you can let your child try today.
Headline:
4 Easy Recipes for Healthy Weight Gain
Strong 04 - Why Outdoor Play is Good for Kids
Post Copy:
Want your kids to have fun while staying healthy? New activities like hide and seek with a twist helps them build stronger bones and muscles. (141 char.)
Headline:
4 Fun and Easy Outdoor Games for Your Kids
Strong 05 - Quick Tips on Helping Your Kid Gain Weight the Healthy Way
Post Copy:
Want some great tips on how to make mealtimes fun and help your child gain some healthy weight? Look no further!
Headline:
Tips to help your kid gain healthy weight
Strong 06 - Play to a Stronger Body: DIY Mini obstacle course at Home!
Post Copy:
Stuck at home? Learn the 4 steps to building your very own obstacle course at home so your child can have fun and grow strong!
Headline:
DIY a Mini Obstacle Course at Home!
