20 Years of Damansara Lah

If we were to think of IKEA as a Swedish person who moved to Malaysia 20 years ago, we would have picked up quite a bit of the local culture in that time.
So now, if you asked us what we were celebrating we’d probably say… 20 years of
Damansara Lah!

Playing on the different emotions and expressions a Malaysian might experience while assembling their IKEA pieces, we’ll turn it into something we celebrate.

^{Creative Director: Asheen Naidu
Copywriter: Priscilla Liew
Art Director: Christie Susanto, Su Lynn}

^{Youtube Masthead}

^{Malaysia Newspaper}

^{Malaysia Newspaper}