IKEA Jurong Turns 1

The brief: Celebrating IKEA Jurong’s First Anniversary while debunking misconceptions about its size and variety of products available.

People have the misconception that not all items are available at IKEA Jurong when in fact, it’s stacked with the full selection of products. Regardless of size and category, IKEA Jurong’s got it all.

We want to play on the double meaning of ‘stacked’: both with the layout of the Jurong store and how it is full of variety.

We collaborated with Tell Your Children, a popular local illustrators to create a key visual that show that the world of IKEA Jurong is stacked with products of all shapes and colours, and full of surprises at every corner.

The KV is translated into ads, limited edition tote bag, free cupcakes and in store colouring contest.


^{ECD: Andy Grant
Creative Directors: Eirma Webster, Angie Featherstone
Copywriter: Raphael 
Art Director: Christie Susanto
Illustrator: Tell Your Children}

^{IGS Card 1}

^{IGS Card 2}

^{IGS Card 3}

^{IGS Card 4}

^{IG Contest Post}

In Store Activities

^{Children’s Colouring Contest}

^{Limited Edition Tote Bag}

^{Birthday Cupcake}

Process