Mastercard- Make the World yours with a memory-perfect holiday

For Malaysians, holidays that are meant to be an escape from busy lives are becoming stressful, anxiety-inducing affairs.

That’s because of a rising obsession with making holidays perfect – the perfect pictures, deals, itineraries or even the perfect touristy checklist.

And that is taking away the essence of travelling.


Mastercard believes that preparation shouldn’t outweigh the experience. That’s why we’ve brought together a suite of travel benefits that makes holiday planning easy, so cardholders can focus on enjoying the priceless experience of their holidays. 


THE CAMPAIGN ESSENCE

In a world obsessed with making perfect holidays, Mastercard believes that perfect holidays are made of perfect memories – not photos, itineraries or touristy checklists.


We want to empower people to make the world theirs, by not spending half their vacation worried about whether they’re “doing it right”.


Posing next to a 50-foot waterfall and got photobombed by a monkey? That’s priceless.

Your grandkid took a photo that cropped out half your face? That’s priceless.

Went on an epic cross-continent holiday and didn’t snap a single photo? That’s priceless.


Because with Mastercard, perfect holidays are made from perfect memories. That’s how you authentically make the world yours and start something priceless.


Agency: Mccann
Group Creative Director: Angie Featherstone and Eirma Webster
Copywriter: Preet Kaur
Art Director: Christie Lee

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