Philips - CMA Challenge

The ask is to develop a series of CNY recipe how-to social videos with the objectives of showcasing and highlighting Philips AirFryer’s capabilities and versatility. People have the perception that airfryer are just used to reheat food but it can do so much more.

This Chinese New Year with #PhilipsCMA (Cook Me Anything), we challenge our celebrity chef to cook anything and everything with the Philips Airfryer showcasing it’s versatility and inspiring people to try out recipe beyond reheating. 

^{Agency: TBWA
Creative Director: Gustavo Figueiredo
Copywriter: Julian Gutierrez
Art Director: Christie Susanto}