BIRDY

What is this campaign about?

Pamungkas released a new album (BIRDY) and Spotify wants to leverage on his release to create excitement and drive conversation. This is Pamungkas’ first album from Pamungkas’ second trilogy, where he takes himself back to the beginning of his career. It has 5 main themes - sympathy, anger, simplicity, maturity and acceptance.

Concept: Uncaged

In Pamungkas’ new album, birds are symbolic to his heartfelt expression — and a metaphor for the inner child he is setting free.

We created a hero video to promote the album and also collaborated with 3 well-known Indonesian podcasts and created social content out of it. 

Time: 2 weeks from brief to launch


^{Creative Directors: Eirma Webster, Angie Featherstone
Copywriter: Jeng Yi Sow
Art Director: Christie Susanto}

<sup>BIRDY Hero Film

Pamungkas Artist Interview</sup>

^{Pamungkas Bagi Horror Podcast Teaser}

^{Pamungkas Daily Quote Pocast Teaser}

<sup>BIRDY OOH, New York City



BIRDY OOH, Jakarta</sup>