Mandopop Memories

Mandopop has been with listeners from their first romances, first academic milestones, to even entering the working world for the first time.

With this, 10 years of listening to Mandopop on Spotify means audiences have accumulated 10 years worth of memories…

And there’s no doubt that new memories will be created with them for the next 10 years and beyond.

Let’s turn Spotify into a virtual music time machine and transport listeners back to the good ol’ days while helping them create new memories to look back to.

Through content pieces that trigger nostalgic feels as well as introduce emerging music, we celebrate the diverse stories of artists and users 10 years into the past and future.
 

^{Creative Directors: Eirma Webster, Angie Featherstone
Copywriter: Tricia Vergara
Art Director: Goh Su Lynn, Christie Susanto}

My Mandopop Memories Posts

In helping our users travel back to nostalgic memories, we’ll start the #MyMandopopMemory challenge where we give them a prompt linked to a specific moment and they answer back with a song related to it.

Mandopop Manifestations: UGC Posts

Prompt audiences to share songs they’d like to hear in the new memories they’re creating.

^{Pamungkas Daily Quote Pocast Teaser}

Single’s Day Post

Happy Single’s Day!
No partner? No problem.
Whichever type of single person who might be, we’ve got tunes for you in this specially-curated Mandopop playlist here 👇