https://christiesusanto.com christiesusanto Sun, 03 May 2026 07:18:18 +0000 https://christiesusanto.com en https://christiesusanto.com/Christie-Lee-Susanto Tue, 07 May 2024 10:14:24 +0000 christiesusanto https://christiesusanto.com/Christie-Lee-Susanto https://christiesusanto.com/Homepage Tue, 07 May 2024 10:14:25 +0000 christiesusanto https://christiesusanto.com/Homepage https://christiesusanto.com/Disney-Adventure-Be-Part-of-the-Adventure Wed, 06 Aug 2025 15:19:04 +0000 christiesusanto https://christiesusanto.com/Disney-Adventure-Be-Part-of-the-Adventure Be Part of The Adventure Disney Cruise Line is launching their first ever sailings in South East Asia - Disney Adventure. Our Journey began with an epic launch across Asia.&nbsp;So we created a campaign that had a strong Disney DNA into it, and this is the MAGIC OF STORYTELLING! As part of their overall brand theme, “Where Magic Meets the Sea”, we invited people to “Be Part of the Adventure” and bring the imaginatively themed areas across the ship—each bursting with immersive experiences that bring the tales from Disney, Marvel and Pixar to life on a grand scale. We created moments that are exciting, grand and full of heart. And we’re just getting started. RESULTS Bookings driving a 10x surge in site traffic. Maiden voyage hits guest limit in 5 hours with an unprecedented 33.8K bookings in a single day. Leading to an exceptional booking numbers and we kept building the momentum. Exceeding our 3-5% KPI range with a 6.4% engagement rate. We bring the magic on board Disney Adventure to life through storytelling and a touch of Disney magic in the region“Be Part of the Adventure” is a banner we raised across different countries like Philippines, Singapore, Indonesia, Malaysia, and India spreading the DISNEY MAGIC through social media, cinemas, trade shows and digital out-of-home around the city landmarks.We showed Disney fans and non-Disney fans alike, how to really be part of the greatest adventure our region has ever known!Role: Art direction Creative Directors: Joaquim Laurel, Elvin VillarCopywriter: Ravi Wilegoda Agency: Publicis Imagine <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4cc7f8422db45012ae7dd51ed6be33a57dd33a76d210e518aaa18bdd9b04ed4f/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--2.png" data-mid="243785678" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/4cc7f8422db45012ae7dd51ed6be33a57dd33a76d210e518aaa18bdd9b04ed4f/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--2.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/7f460d71fbfeb8a87b86bc52ad8f1d3d8ce400076f1bdf3b057a7724df85c7eb/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--1.png" data-mid="243785681" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/7f460d71fbfeb8a87b86bc52ad8f1d3d8ce400076f1bdf3b057a7724df85c7eb/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--1.png" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6e9580b08f354c55e83144156efb9813e0aab2e091864d6ccb2c8ffdea177990/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive-.png" data-mid="243785679" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/6e9580b08f354c55e83144156efb9813e0aab2e091864d6ccb2c8ffdea177990/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive-.png" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e94e453097d38b18e2a26f661981f9b196fc9f544209a39af637bc1820621939/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--7.png" data-mid="243785723" border="0" src="https://freight.cargo.site/w/960/i/e94e453097d38b18e2a26f661981f9b196fc9f544209a39af637bc1820621939/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--7.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/31c75f5651a19b3f581ffb6d96a01c50e0afafafac14f5bf93170f0986b8dd47/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--9.png" data-mid="243785731" border="0" src="https://freight.cargo.site/w/960/i/31c75f5651a19b3f581ffb6d96a01c50e0afafafac14f5bf93170f0986b8dd47/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--9.png" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/ee4b33b7d9a758396eb46fc9cdcd9b53e21cfb39eb6e025c5f4b9582f24453c0/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--6.png" data-mid="243785726" border="0" src="https://freight.cargo.site/w/960/i/ee4b33b7d9a758396eb46fc9cdcd9b53e21cfb39eb6e025c5f4b9582f24453c0/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--6.png" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f931a3dcc2806e78fe5e9137952c782d1119db6c371fd6bd0688a6bced40ddbf/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--8.png" data-mid="243785722" border="0" src="https://freight.cargo.site/w/960/i/f931a3dcc2806e78fe5e9137952c782d1119db6c371fd6bd0688a6bced40ddbf/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--8.png" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d2fbd1eea43e2372111013e189b30e0a961c1c459e31aef3c6be791a3e431717/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--5.png" data-mid="243785706" border="0" src="https://freight.cargo.site/w/960/i/d2fbd1eea43e2372111013e189b30e0a961c1c459e31aef3c6be791a3e431717/Copy-of-DCL-On-Ground-Activation---JIO-World-Drive--5.png" /> https://christiesusanto.com/Disney-Adventure-Celebration Sun, 03 May 2026 07:18:18 +0000 christiesusanto https://christiesusanto.com/Disney-Adventure-Celebration Where Magic Meets The Sea Disney Cruise Line’s largest ship yet, the Disney Adventure, has finally arrived in Singapore. Where Magic Meets the Sea, From the sea, shimmering light rises—pulsing with a rhythmic energy. A moment takes shape. A shimmer. This is the spirit of the Adventure—where every shimmer of light becomes a doorway into fantasy, imagination, discovery, and adventure. Each shimmer reflects what awaits onboard. To mark its arrival in Asia, we created a grand celebration—inviting audiences not just to be part of our story, but to step into it, and begin their own adventure. Role: Art directionCreative Director: Benny KhooCopywriter: Ravi WilegodaAgency: Publicis Imagine <img width="3078" height="1736" width_o="3078" height_o="1736" data-src="https://freight.cargo.site/t/original/i/d7d7647059da5ef856a8b9264f6ee6058a7a5353ae8cc204cde4d371d8500c11/6235_DCL_Celebration_Vertical_02_10k_FinalRGB_16_9.png" data-mid="247806336" border="0" src="https://freight.cargo.site/w/1000/i/d7d7647059da5ef856a8b9264f6ee6058a7a5353ae8cc204cde4d371d8500c11/6235_DCL_Celebration_Vertical_02_10k_FinalRGB_16_9.png" /><img width="2694" height="3394" width_o="2694" height_o="3394" data-src="https://freight.cargo.site/t/original/i/18c691a472ef7d325f3d36294d6979acec0ab8e1ee5a571f690b29df6189c7a9/6235_DCL_Celebration_Vertical_02_10k_FinalRGB_4_5.png" data-mid="247806343" border="0" src="https://freight.cargo.site/w/1000/i/18c691a472ef7d325f3d36294d6979acec0ab8e1ee5a571f690b29df6189c7a9/6235_DCL_Celebration_Vertical_02_10k_FinalRGB_4_5.png" /> <img width="6483" height="1700" width_o="6483" height_o="1700" data-src="https://freight.cargo.site/t/original/i/b2658b880cbe8b3d206041e9d3328ae86cef8a1ed1753e0e262dc41b0822df4a/6235_DCL_Celebration_KV_H05B_Keppel37_10k_FinalRGB.png" data-mid="247806347" border="0" src="https://freight.cargo.site/w/1000/i/b2658b880cbe8b3d206041e9d3328ae86cef8a1ed1753e0e262dc41b0822df4a/6235_DCL_Celebration_KV_H05B_Keppel37_10k_FinalRGB.png" /> <img width="2716" height="4832" width_o="2716" height_o="4832" data-src="https://freight.cargo.site/t/original/i/06273e00c7b839048f74bfa0c928f2e070ed5093650dd7d51218741ac38994c9/6235_DCL_Celebration_Vertical_02_10k_FinalRGB_9_16.png" data-mid="247808819" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/06273e00c7b839048f74bfa0c928f2e070ed5093650dd7d51218741ac38994c9/6235_DCL_Celebration_Vertical_02_10k_FinalRGB_9_16.png" /> We celebrated the arrival of the Disney Adventure through a shimmering celebration and a touch of Disney magic in the region <img width="2400" height="1601" width_o="2400" height_o="1601" data-src="https://freight.cargo.site/t/original/i/6a910c24662358ca9057dab87306e5e9c292e242ff12b518c7ca44b92cb4a3da/6235_LB_CruiseLimited_42367.JPG" data-mid="247806591" border="0" src="https://freight.cargo.site/w/1000/i/6a910c24662358ca9057dab87306e5e9c292e242ff12b518c7ca44b92cb4a3da/6235_LB_CruiseLimited_42367.JPG" /> https://christiesusanto.com/Spotify-K-Pop-0N Tue, 07 May 2024 10:14:27 +0000 christiesusanto https://christiesusanto.com/Spotify-K-Pop-0N I’m on K-Pop ON! When you listen to K-Pop ON! you don’t just turn on the music, you turn on a movement. We want to show that K-Pop fandom is for everyone. What is this campaign about? To turn the K-Pop movement On! In SEA (and maybe even globally!) Getting fans of K-Pop to see Spotify as the ultimate destination for the latest and greatest K-Pop music. We took the street of Philippines, Indonesia and Thailand and did a street ambush interviews to bring out the diversity of Southeast Asia, focusing on using quick fire questions to show how people of different walks of life come together in one movement. We turn on the movement among artists and K-Pop fans from all walks of life. We also bring together K-Pop fans and celebrate their love for K-Pop through K-Pop ON! activation event in each city.&nbsp; RESULTS #ImOnKpopON trended on Twitter at #1 412 Million video views 63 Million social engagements 1.2 Billion impressions 6.6 Million listeners turned on K-Pop ON! Creative Directors: Eirma Webster, Angie Featherstone Copywriter: Priscilla Liew Art Director: Christie Susanto Street Ambush Interview: K-Pop ON or OFF? Confession Cards 90 artists joined in and brought out their inner fans.&nbsp; Instead of just posting completed profile cards on Spotify social, we make it more engaging for the K-Pop audience by hiding the artist name on the profile card and letting fans guess who it belongs to, based on the artist’s profile details.We gave fans their own social confession cards template for them to fill out and express their love for their favourite K-Pop artists on social. <img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/1e7eee6cd05173c8e594a40e877d75ba8ce10a684ff7da3561a465ba91711b95/censored-XdinaryHeroes-Ode.jpg" data-mid="210434550" border="0" src="https://freight.cargo.site/w/1000/i/1e7eee6cd05173c8e594a40e877d75ba8ce10a684ff7da3561a465ba91711b95/censored-XdinaryHeroes-Ode.jpg" /> Censored cards: Guess the Artist <img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/1e32007dca5b580f7d75d854c959a039e1e676bdc735b70212c11f09f3b2f59d/Haerin.jpg" data-mid="210434557" border="0" src="https://freight.cargo.site/w/1000/i/1e32007dca5b580f7d75d854c959a039e1e676bdc735b70212c11f09f3b2f59d/Haerin.jpg" /> <img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/26f87c472743e1509ff47cf3cadbf9f9a70e15479adc54575f6b8e6e65f204db/BANG-CHAN.jpg" data-mid="210434556" border="0" src="https://freight.cargo.site/w/1000/i/26f87c472743e1509ff47cf3cadbf9f9a70e15479adc54575f6b8e6e65f204db/BANG-CHAN.jpg" /><img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/0bb98c9342c0cd37543824c5daa64ca5b528c8489db234d36efdea37ff025757/Chaeryeong.jpg" data-mid="210434560" border="0" src="https://freight.cargo.site/w/1000/i/0bb98c9342c0cd37543824c5daa64ca5b528c8489db234d36efdea37ff025757/Chaeryeong.jpg" /> <img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/19e8838c690e158ad96257131b73bde44a154562bfd0abca9317b4cac4f3a2c7/censored-NewJeans-Minji.jpg" data-mid="210434549" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/19e8838c690e158ad96257131b73bde44a154562bfd0abca9317b4cac4f3a2c7/censored-NewJeans-Minji.jpg" />Censored cards: Guess the Artist <img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/d4edb18efc548800b2eb3ed390772bd4c75070b5a700ef166bcf8816512037a4/Hyein.jpg" data-mid="210434558" border="0" src="https://freight.cargo.site/w/1000/i/d4edb18efc548800b2eb3ed390772bd4c75070b5a700ef166bcf8816512037a4/Hyein.jpg" /><img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/18548f70bf4ba05f1ac0072c46873bc13b224c99bbbb8159e2a529a591e1ae5d/Nayeon.jpg" data-mid="210434559" border="0" src="https://freight.cargo.site/w/1000/i/18548f70bf4ba05f1ac0072c46873bc13b224c99bbbb8159e2a529a591e1ae5d/Nayeon.jpg" /><img width="4961" height="3509" width_o="4961" height_o="3509" data-src="https://freight.cargo.site/t/original/i/5afd410b9895a87a31d44377b23d400f3d11546fc6573602763bca1b2b5b013e/ANYUJIN.jpg" data-mid="210434562" border="0" src="https://freight.cargo.site/w/1000/i/5afd410b9895a87a31d44377b23d400f3d11546fc6573602763bca1b2b5b013e/ANYUJIN.jpg" /> K-Pop ON and ON! Relay Playlist Art and Relay Interviews on social and Spotify Platform. Artist Relay: New Jeans Artist Relay: Xdinary Heroes Artist Relay: Kep1er IGS Confession Card 1 IGS Confession Card 2 IGS Confession Card 3 K-Pop ON Merch&nbsp; <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/b3c780383ec3c9e29a0ea3c882ac55d58b37e7876757aba2b7e5e4325bea5b34/AH0A8950.JPG" data-mid="210434575" border="0" src="https://freight.cargo.site/w/1000/i/b3c780383ec3c9e29a0ea3c882ac55d58b37e7876757aba2b7e5e4325bea5b34/AH0A8950.JPG" /><img width="874" height="1240" width_o="874" height_o="1240" data-src="https://freight.cargo.site/t/original/i/edc78f435b9f868b0a9400a9926e495d2b514a95269e30f7b5a987a8eca93947/Stickers_20221013.jpg" data-mid="210434563" border="0" src="https://freight.cargo.site/w/874/i/edc78f435b9f868b0a9400a9926e495d2b514a95269e30f7b5a987a8eca93947/Stickers_20221013.jpg" />K-Pop ON! stickers <img width="2537" height="2323" width_o="2537" height_o="2323" data-src="https://freight.cargo.site/t/original/i/d61f690c5c6d0d96af195475e8b4f2d3b836bf0eab9a753f95052459ca1cad78/enamel-pins.png" data-mid="210434579" border="0" src="https://freight.cargo.site/w/1000/i/d61f690c5c6d0d96af195475e8b4f2d3b836bf0eab9a753f95052459ca1cad78/enamel-pins.png" />K-Pop ON! enamel pins <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/c97b6bad839e8dab41fdbd82dd577eadc882c87595a4fe415797332573683694/AH0A0278.JPG" data-mid="210434574" border="0" src="https://freight.cargo.site/w/1000/i/c97b6bad839e8dab41fdbd82dd577eadc882c87595a4fe415797332573683694/AH0A0278.JPG" /> <img width="2537" height="1545" width_o="2537" height_o="1545" data-src="https://freight.cargo.site/t/original/i/54d8dd6ae29938486961fc7f78991f7e2a5fc1a2afc5e26a8e915819f2e37a7f/Untitled-3-03.png" data-mid="210434570" border="0" src="https://freight.cargo.site/w/1000/i/54d8dd6ae29938486961fc7f78991f7e2a5fc1a2afc5e26a8e915819f2e37a7f/Untitled-3-03.png" />K-Pop ON! photo card <img width="2537" height="1205" width_o="2537" height_o="1205" data-src="https://freight.cargo.site/t/original/i/0906750485075c9a248e6604cc7200405ce5de3fec5e48beccbfb8f4f3d42cbd/Untitled-3-02.png" data-mid="210434569" border="0" src="https://freight.cargo.site/w/1000/i/0906750485075c9a248e6604cc7200405ce5de3fec5e48beccbfb8f4f3d42cbd/Untitled-3-02.png" />K-Pop ON! pop socket <img width="974" height="1004" width_o="974" height_o="1004" data-src="https://freight.cargo.site/t/original/i/0236414c62a42473a4d12a36be64916eb98dd9bc6f305ff4d60905abdb04b1ba/ButtonBadges_20221013.jpg" data-mid="210434565" border="0" src="https://freight.cargo.site/w/974/i/0236414c62a42473a4d12a36be64916eb98dd9bc6f305ff4d60905abdb04b1ba/ButtonBadges_20221013.jpg" /> K-Pop ON! badges Turn on the movement with K-Pop ON! &nbsp; K-Pop ON! in Indonesia K-Pop ON! in Thailand K-Pop ON! in Phillipines OOH <img width="1601" height="2510" width_o="1601" height_o="2510" data-src="https://freight.cargo.site/t/original/i/a6de2889a25806600ecfa85f48f7ea9a7e649a378c92ef9e38781b3aa3031c20/master-kpop-ooh-15.png" data-mid="210434577" border="0" src="https://freight.cargo.site/w/1000/i/a6de2889a25806600ecfa85f48f7ea9a7e649a378c92ef9e38781b3aa3031c20/master-kpop-ooh-15.png" /> <img width="1601" height="2510" width_o="1601" height_o="2510" data-src="https://freight.cargo.site/t/original/i/b93192d3243de0fe0127fd19bc7fe5e5fb804c4a49bdf15cd29cc5fe410c3076/master-kpop-ooh-16.png" data-mid="210434578" border="0" src="https://freight.cargo.site/w/1000/i/b93192d3243de0fe0127fd19bc7fe5e5fb804c4a49bdf15cd29cc5fe410c3076/master-kpop-ooh-16.png" /> K-Pop ON! sizzle reel https://christiesusanto.com/Spotify-Musik-Indonesia Tue, 07 May 2024 10:14:25 +0000 christiesusanto https://christiesusanto.com/Spotify-Musik-Indonesia IDentitasku Being a global brand, Spotify was perceived to carry only foreign music. How can we change that perception? How do we prove that Spotify gets Indonesians and their culture? By leveraging on the one thing that unites Indonesians – National Pride. And creating IDentitasku which means “My Identity” in Bahasa Indonesia, where we play on the abbreviation for Indonesia (ID) and the local word “identitas” (identity). ‘IDentitasku’ celebrated the unique sounds and diversity of music from different Indonesian cities. First ‘Suara Dari Indonesia’ (‘Songs from Indonesia’) playlists appeared in the Musik Indonesia hub, where users could browse curated music from specific regions. Six Spotify IDentitasku artists became the faces of our integrated campaign.This brand platform celebrates Indonesian identities through music, and at the same time showcases the wide range of Indonesian music and artists. This massive campaign covers online films, OOH, social content, artist and influencer collaborations, experiential event, and a partnership with The Indonesia Next Big Star – a huge singing competition on Indonesia’s largest TV network. RESULTS ‘IDentitasku’ ignited Indonesian pride and had a profound impact on Spotify’s business. Over 140 million views on TikTok Featured on multiple local news media Bronze Award for ‘Best Localisation of a Global Brand’ and ‘Best use of TV and Cinema’ at Festival of Media APAC Awards Perception of Spotify being a “Brand for me” grew a massive 17% nationally (+56%), including in cities outside of Jakarta. We galvanized Indonesian music fans to try Spotify with user numbers growing by 21% and traffic drivers across online and offline channels causing a spike in usage (+231%). There were 18.7 million streams of Indonesian Next Big Star – which was 46 times higher than established franchises like Indonesia’s Got Talent – that led to a 51% increase in ‘Top of Mind Recall’ for Spotify. Conversations around Spotify shot up by 140%, with a reach of 52 million. And we had 1 billion impressions for paid social and online videos – 296% above target. The campaign was such a success that Spotify &amp; MNC have confirmed Season 2 next year, cementing a long-term localization of Spotify’s global brand. Creative Directors: Eirma Webster, Angie FeatherstoneCopywriter: Gwendelyn GomezArt Director: Christie Susanto,&nbsp;Jaron NgohProduction Company: Maha Pictures Each artist had their own set of key visuals inspired by iconic symbols of their home cities. Artist Interview Giving locals the stage to express their very own Indonesian identities. Hindia, Jakarta Yura Yunita, West Java Ngandarboy Genk, Yogyakarta Stevan Pasaribu, North Sumatra Sal Priadi, East Java Woro Widawati, Central Java Celebrating diversity &amp; identity with lDentitasku launch event. <img width="692" height="1238" width_o="692" height_o="1238" data-src="https://freight.cargo.site/t/original/i/890cd2ea9f92c8301bbb0079cecc64a7e765bd5b9da16ee4a7e22c01497c19e3/Launch_1.gif" data-mid="210434523" border="0" src="https://freight.cargo.site/w/692/i/890cd2ea9f92c8301bbb0079cecc64a7e765bd5b9da16ee4a7e22c01497c19e3/Launch_1.gif" /> <img width="600" height="1074" width_o="600" height_o="1074" data-src="https://freight.cargo.site/t/original/i/cdfbef7f359687da4b426f24487edb286e91954fab0312b73ef36b3fe7f3afe0/Launch_2.jpg" data-mid="210434524" border="0" src="https://freight.cargo.site/w/600/i/cdfbef7f359687da4b426f24487edb286e91954fab0312b73ef36b3fe7f3afe0/Launch_2.jpg" /> <img width="800" height="1424" width_o="800" height_o="1424" data-src="https://freight.cargo.site/t/original/i/818a5c5979ed9619e0d7dfcdda6dd30d4df2d543c28ff6059b365b7ec3c187a1/Launch_5.gif" data-mid="210434525" border="0" src="https://freight.cargo.site/w/800/i/818a5c5979ed9619e0d7dfcdda6dd30d4df2d543c28ff6059b365b7ec3c187a1/Launch_5.gif" /> <img width="900" height="596" width_o="900" height_o="596" data-src="https://freight.cargo.site/t/original/i/534034cb37a072392691361991db9503c1f2b636344f9773534dd51912521f58/Launch_6_0003_4.jpg" data-mid="210434527" border="0" data-scale="48" src="https://freight.cargo.site/w/900/i/534034cb37a072392691361991db9503c1f2b636344f9773534dd51912521f58/Launch_6_0003_4.jpg" /><img width="1500" height="994" width_o="1500" height_o="994" data-src="https://freight.cargo.site/t/original/i/cb748a564cef7f58e2da8148d148049d78eba8dcbf8235a35a4af5521c6535ca/Launch_6_0002_3.jpg" data-mid="210434528" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/cb748a564cef7f58e2da8148d148049d78eba8dcbf8235a35a4af5521c6535ca/Launch_6_0002_3.jpg" /> lDentitasku sizzle reel The Indonesian Next Big StarWe positioned Spotify as the #1 supporter of grassroots talent, partnering with Indonesia’s largest media network to co-create Indonesia’s new talent search show - “Indonesian Next Big Star”. We used Spotify’s global credibility to completely revamp the format to attract Gen-Z, including three local judges and two K-POP idols. Over 13 episodes, IDentitasku stars mentored 60 contestants, with performances featured on Spotify's bespoke ‘Next Big Star’ playlist.Our exclusive 360 integration within Indonesian Next Big Star gave local artists and fans a voice for regional identities. Finally, we helped fans express local pride via Spotify. We conducted interviews and played backstage games with contestants , focusing on local city narratives, and fan tweets were surfaced on DOOH billboards in the cities. <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/7c059cfd9b09bdd55a510df08a5f6e85848f9989a79b4f38d49e04eab9714cbd/SPOTIFY---_The-Indonesian-Next-Big-Star_---MEDIABRANDS-CONTENT-STUDIO---Cannes-Lions-2023-Presentation-Image-from-The-Work---1535925-22590111.jpg" data-mid="210434529" border="0" src="https://freight.cargo.site/w/1000/i/7c059cfd9b09bdd55a510df08a5f6e85848f9989a79b4f38d49e04eab9714cbd/SPOTIFY---_The-Indonesian-Next-Big-Star_---MEDIABRANDS-CONTENT-STUDIO---Cannes-Lions-2023-Presentation-Image-from-The-Work---1535925-22590111.jpg" /> https://christiesusanto.com/Spotify-Birdy Tue, 07 May 2024 10:14:31 +0000 christiesusanto https://christiesusanto.com/Spotify-Birdy BIRDY What is this campaign about? Pamungkas released a new album (BIRDY) and Spotify wants to leverage on his release to create excitement and drive conversation. This is Pamungkas’ first album from Pamungkas’ second trilogy, where he takes himself back to the beginning of his career. It has 5 main themes - sympathy, anger, simplicity, maturity and acceptance. Concept: Uncaged In Pamungkas’ new album, birds are symbolic to his heartfelt expression — and a metaphor for the inner child he is setting free. We created a hero video to promote the album and also collaborated with 3 well-known Indonesian podcasts and created social content out of it.&nbsp; Time: 2 weeks from brief to launch Creative Directors: Eirma Webster, Angie Featherstone Copywriter: Jeng Yi Sow Art Director: Christie Susanto BIRDY Hero Film Pamungkas Artist Interview Pamungkas Bagi Horror Podcast Teaser Pamungkas Daily Quote Pocast Teaser BIRDY OOH, New York City <img width="6240" height="3929" width_o="6240" height_o="3929" data-src="https://freight.cargo.site/t/original/i/d83b7204dbb36d188e6281227efd721da2e6d553fbd376456c720bc6da5a7557/IMG_3298.jpg" data-mid="210434629" border="0" src="https://freight.cargo.site/w/1000/i/d83b7204dbb36d188e6281227efd721da2e6d553fbd376456c720bc6da5a7557/IMG_3298.jpg" /> BIRDY OOH, Jakarta https://christiesusanto.com/Spotify-Mandopop Tue, 07 May 2024 10:14:39 +0000 christiesusanto https://christiesusanto.com/Spotify-Mandopop Mandopop Memories Mandopop has been with listeners from their first romances, first academic milestones, to even entering the working world for the first time. With this, 10 years of listening to Mandopop on Spotify means audiences have accumulated 10 years worth of memories… And there’s no doubt that new memories will be created with them for the next 10 years and beyond.Let’s turn Spotify into a virtual music time machine and transport listeners back to the good ol’ days while helping them create new memories to look back to.Through content pieces that trigger nostalgic feels as well as introduce emerging music, we celebrate the diverse stories of artists and users 10 years into the past and future. &nbsp; RESULTS1.7M Views 4x more than KPI 91M Total Impression&nbsp;218K Social Clicks Creative Directors: Eirma Webster, Angie FeatherstoneCopywriter: Tricia VergaraArt Director: Goh Su Lynn, Christie Susanto <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fb4d12f1f2ccbcb28b2f77892a61d69e8d264729b8281b346e77d903747da162/KV_MANDOPOP.jpg" data-mid="210434737" border="0" src="https://freight.cargo.site/w/1000/i/fb4d12f1f2ccbcb28b2f77892a61d69e8d264729b8281b346e77d903747da162/KV_MANDOPOP.jpg" /> My Mandopop Memories PostsIn helping our users travel back to nostalgic memories, we’ll start the #MyMandopopMemory challenge where we give them a prompt linked to a specific moment and they answer back with a song related to it. Mandopop Manifestations: UGC Posts Prompt audiences to share songs they’d like to hear in the new memories they’re creating. Pamungkas Daily Quote Pocast Teaser Single’s Day PostHappy Single’s Day! No partner? No problem. Whichever type of single person who might be, we’ve got tunes for you in this specially-curated Mandopop playlist here 👇 Artist Interviews Artist Premium Liners Mandopop OOH Mandopop Merch <img width="2500" height="1750" width_o="2500" height_o="1750" data-src="https://freight.cargo.site/t/original/i/7a2d030dc914bd0a3e27a99e3bf50482e87c99e5407439b55e5822448afb640a/27ee3838179085.575817d2e77e5.png" data-mid="210434731" border="0" src="https://freight.cargo.site/w/1000/i/7a2d030dc914bd0a3e27a99e3bf50482e87c99e5407439b55e5822448afb640a/27ee3838179085.575817d2e77e5.png" /><img width="4792" height="2800" width_o="4792" height_o="2800" data-src="https://freight.cargo.site/t/original/i/304df6b36ece8b98c8b826d5e79af0c6e69c15418fd31b4b89857c3d3a39b5c6/c2930d147299217.62bf96e7cd76f.png" data-mid="210434732" border="0" src="https://freight.cargo.site/w/1000/i/304df6b36ece8b98c8b826d5e79af0c6e69c15418fd31b4b89857c3d3a39b5c6/c2930d147299217.62bf96e7cd76f.png" /><img width="3587" height="1563" width_o="3587" height_o="1563" data-src="https://freight.cargo.site/t/original/i/436d5c853641394923beab3ffa198d3d203ef6010976299ce92b21ef98ef1bd9/aa54c5158086685.63854b851a869.png" data-mid="210434733" border="0" src="https://freight.cargo.site/w/1000/i/436d5c853641394923beab3ffa198d3d203ef6010976299ce92b21ef98ef1bd9/aa54c5158086685.63854b851a869.png" /><img width="652" height="652" width_o="652" height_o="652" data-src="https://freight.cargo.site/t/original/i/b3dc921fdc81a70f34ee36da664bcfadae1923a468ed6a78b3fcf715fb20ab84/sleeve.png" data-mid="210434735" border="0" data-scale="50" src="https://freight.cargo.site/w/652/i/b3dc921fdc81a70f34ee36da664bcfadae1923a468ed6a78b3fcf715fb20ab84/sleeve.png" /> https://christiesusanto.com/Mastercard-The-Smart-Way-To-Pay Tue, 07 May 2024 10:14:45 +0000 christiesusanto https://christiesusanto.com/Mastercard-The-Smart-Way-To-Pay Mastercard- The Smart Way to PayMastercard wanted to grow its share in Indonesia’s exploding e-commerce scene. But it had two problems. One, they were a foreign brand up against a myriad of aggressive local e-payment companies. Two, research showed there were myths around cards that was preventing usage. Good news is, paying online with a card has clear advantages – it’s simpler, faster and easier than any other e-payment method in Indonesia. So, to get Indonesians using Mastercard, we needed to bust these card myths and educate people about the benefits of paying online. And we had a bonus challenge - we had to do this using local celebrities. In coming up with the idea, we thought hard about how to leverage their clout to build brand love for Mastercard. The idea of situating the campaign in a fictional, behind-the-scenes horror movie shoot was inspired by Indonesians’ love for genre – it’s one of the most popular movie genres – and by the choice of celebrities themselves. THE CAMPAIGN Friends in real life, Prilly Latuconsina is an A-lister who shot to stardom through horror films, while Raditya Dika is a stand-up comedian turned movie star and director with a penchant for the paranormal. We were thrilled to discover they had starred in a successful 2016 horror-comedy film together, and social listening revealed fans wanted more. It gave us the perfect opportunity to use them not as talking heads but in a way that matched their image and engaged their fans. With both of them behind-the-scenes in movie setting, they could be themselves, and through their banter and the situations they were in, show fans how Mastercard is the smart way to pay online in an entertaining way. Agency: MccannCreative Director: Angie Featherstone and Eirma WebsterArt Director: Christie Lee, Jerry LiCopywriter: Pei Ling Teaser&nbsp; Celebrity-led Teaser PostsTwo weeks before campaign launch, we got fans excited with celebrity-led teaser posts. Prilly and Raditya teasing fans about what they’re doing together on set and create excitement about Raditya and Prilly making a “movie” together.Fans went wild with their guesses Fans were thrilled they were collaborating together again, and engagement and anticipation soared on our celebrities’ Instagram feed. Many thought they were shooting Hangout Part 2, the movie they starred previously together. Here are some of the best reactions translated: “I can’t wait!!!! Makes me miss the film Hangout.” “Is this Hangout 2?” “Hangout 2 please” “Waaaah! I can’t wait for your new project.” “What project is this, Prill? Makes me want to watch it since both you and Raditya are on it.” Teaser PosterWe released movie style posters on social to spark intrigue and hint at the campaign to come Headline translation: Only smart can save them now. Coming 2 September 2019. <img width="600" height="875" width_o="600" height_o="875" data-src="https://freight.cargo.site/t/original/i/c4a5404721922c01141974380ffe72764064f240fb50815ae2335fbead0a6623/ID-DEBIT-_-TEASER-_-INDO.png" data-mid="210434742" border="0" src="https://freight.cargo.site/w/600/i/c4a5404721922c01141974380ffe72764064f240fb50815ae2335fbead0a6623/ID-DEBIT-_-TEASER-_-INDO.png" /> PR Photos of the BTS film production is deliberately leaked to news networks, gossip publications and bloggers for online sharing, to drive awareness of Mastercard’s upcoming campaign with Prilly and Raditya. <img width="500" height="436" width_o="500" height_o="436" data-src="https://freight.cargo.site/t/original/i/464419abd286f0f34a57628fa14cf4efe7d9dc1fa8b010d449b9e5b15dea0130/Screenshot-2020-03-16-at-4.03.34-PM-copy.png" data-mid="210434741" border="0" src="https://freight.cargo.site/w/500/i/464419abd286f0f34a57628fa14cf4efe7d9dc1fa8b010d449b9e5b15dea0130/Screenshot-2020-03-16-at-4.03.34-PM-copy.png" /> Campaign LaunchWe made 6 films to bust 6 myths around card usage, with the goal of educating Indonesians about Mastercard as the Smart Way to Pay. No one will ever get to see the movie we were “shooting”, but we wrote the films such that the entire plot could be guessed by fans after watching the 6 films. These films are running on national TV through 2019, as well as online. We leveraged on the clout of the celebrities to help us promote the films and to drive awareness and usage of Mastercard. Fan reactions to the films “I’ve watched this multiple times, and I’m still not tired of it.” “Thought it was an ad for something scary but it’s not. Heehehehehe” “Please post another version of this ad.” “I saw the ad. I even saw your Mastercard Credit Card.” Film 1: Pay for anything, anywhere online with Mastercard Film 2: Get rewarded every time you pay with your credit Mastercard Film 3: Make online payments securely with One-Time-Passwords Film 4: Pay for any amount, big or small, online with Mastercard Film 5: Pay faster online in just a few simple steps with Mastercard Film 6: Save your Mastercard details online to pay without your card The Insta-RewriteEngaging with fans further, we launched never-seen-before footage on Instagram, giving fans the choice to decide how they wanted the story unfold. Released over 3 days, part 1 and 2 were posted as Insta Stories so fans could vote on what happened next, and the full story was revealed on day 3 as a post to drive online Part 1: Fans could choose “GO INSIDE” or “RUN” Part 2: Fans could chose “GO INSIDE”on day 1. Today, they could choose “MAKE FRIENDS” or “FIGHT”. Part 3: The full story revealed after fans chose “MAKE FRIENDS” on day 2. Shopping Spree with Mastercard Escape the horror of online shopping risks and catch some scary good deals on 12.12! Use your Mastercard, the fast and safe way to pay online. Learn how at mastercard.co.id/gayacerdas Out-of-home We knew people in Jakarta suffer from the world’s worst traffic jams. So reaching out to them while they were stuck in traffic was an opportunity to show how online payments with Mastercard can be useful in their lives — they wouldn’t have to drive to malls to shop when shopping can come to them. Mastercard Website <img width="500" height="1945" width_o="500" height_o="1945" data-src="https://freight.cargo.site/t/original/i/d75bfd4620a1c2a27f4c60001191837fc987d87e8d949c0b288eb19a58b51f23/landing-pages---phase-2.png" data-mid="210434743" border="0" src="https://freight.cargo.site/w/500/i/d75bfd4620a1c2a27f4c60001191837fc987d87e8d949c0b288eb19a58b51f23/landing-pages---phase-2.png" /> https://christiesusanto.com/Memory-perfect-Holiday Tue, 07 May 2024 10:15:15 +0000 christiesusanto https://christiesusanto.com/Memory-perfect-Holiday Mastercard- Make the World yours with a memory-perfect holiday For Malaysians, holidays that are meant to be an escape from busy lives are becoming stressful, anxiety-inducing affairs. That’s because of a rising obsession with making holidays perfect – the perfect pictures, deals, itineraries or even the perfect touristy checklist. And that is taking away the essence of travelling. Mastercard believes that preparation shouldn’t outweigh the experience. That’s why we’ve brought together a suite of travel benefits that makes holiday planning easy, so cardholders can focus on enjoying the priceless experience of their holidays.&nbsp; THE CAMPAIGN ESSENCEIn a world obsessed with making perfect holidays, Mastercard believes that perfect holidays are made of perfect memories – not photos, itineraries or touristy checklists. We want to empower people to make the world theirs, by not spending half their vacation worried about whether they’re “doing it right”. Posing next to a 50-foot waterfall and got photobombed by a monkey? That’s priceless. Your grandkid took a photo that cropped out half your face? That’s priceless. Went on an epic cross-continent holiday and didn’t snap a single photo? That’s priceless. Because with Mastercard, perfect holidays are made from perfect memories. That’s how you authentically make the world yours and start something priceless. Agency: MccannGroup Creative Director: Angie Featherstone and Eirma Webster Copywriter: Preet Kaur Art Director: Christie Lee <img width="798" height="569" width_o="798" height_o="569" data-src="https://freight.cargo.site/t/original/i/b7a3b2446b9f8249a5f4670d4e6bb421490b06f8992ec67bbeef06515d074a57/my-xb-kv-03.png" data-mid="210435097" border="0" src="https://freight.cargo.site/w/798/i/b7a3b2446b9f8249a5f4670d4e6bb421490b06f8992ec67bbeef06515d074a57/my-xb-kv-03.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/9fa8baf4a09e34561302d7f08a6ed039d73037ec91eefbb0e2f8addc79ba4f6e/my-xb-kv-18.png" data-mid="210435100" border="0" src="https://freight.cargo.site/w/800/i/9fa8baf4a09e34561302d7f08a6ed039d73037ec91eefbb0e2f8addc79ba4f6e/my-xb-kv-18.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/f08e7402c138a2d1354182e38bfc220a49c027c1034b725605d5625f81a7d0cb/my-xb-kv-17.png" data-mid="210435104" border="0" src="https://freight.cargo.site/w/800/i/f08e7402c138a2d1354182e38bfc220a49c027c1034b725605d5625f81a7d0cb/my-xb-kv-17.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/7d9c6ffbc8989aadb7546c75bd2ec1fa0368d2a4fcf61b0a1888f4adee02934d/my-xb-kv-12.png" data-mid="210435103" border="0" src="https://freight.cargo.site/w/800/i/7d9c6ffbc8989aadb7546c75bd2ec1fa0368d2a4fcf61b0a1888f4adee02934d/my-xb-kv-12.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/4dbeda1ce12ce7827cc432b6c569b3ec97ee401c7bc4f1c51108012228a5db80/my-xb-kv-10.png" data-mid="210435102" border="0" src="https://freight.cargo.site/w/800/i/4dbeda1ce12ce7827cc432b6c569b3ec97ee401c7bc4f1c51108012228a5db80/my-xb-kv-10.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/42776a296ce0f5129977a92cb67a941c4d1b878c752099d402524b60c9fa43f0/my-xb-kv-08.png" data-mid="210435101" border="0" src="https://freight.cargo.site/w/800/i/42776a296ce0f5129977a92cb67a941c4d1b878c752099d402524b60c9fa43f0/my-xb-kv-08.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/3f931d4c7f000bed8c7552cddaa4f9d22bdf95ea29a5bc4ddb871aef3c3e9195/my-xb-kv-02.png" data-mid="210435105" border="0" src="https://freight.cargo.site/w/800/i/3f931d4c7f000bed8c7552cddaa4f9d22bdf95ea29a5bc4ddb871aef3c3e9195/my-xb-kv-02.png" /><img width="800" height="570" width_o="800" height_o="570" data-src="https://freight.cargo.site/t/original/i/2a98144ad9f85448d88096864c5415c57c03dcc8c2aeabd45fb8996862690271/my-xb-kv-06.png" data-mid="210435099" border="0" src="https://freight.cargo.site/w/800/i/2a98144ad9f85448d88096864c5415c57c03dcc8c2aeabd45fb8996862690271/my-xb-kv-06.png" /> Out-of-Home <img width="800" height="300" width_o="800" height_o="300" data-src="https://freight.cargo.site/t/original/i/238e2a04002f47e2844c32bc21e4e0db7a06b7c54c94d48def77869cb8a1414f/SGMLY05001_MY-MC-Cross-Border_Jalan-Tampoi_JB_2-side_80W-x-30H-ft-1.png" data-mid="210435106" border="0" src="https://freight.cargo.site/w/800/i/238e2a04002f47e2844c32bc21e4e0db7a06b7c54c94d48def77869cb8a1414f/SGMLY05001_MY-MC-Cross-Border_Jalan-Tampoi_JB_2-side_80W-x-30H-ft-1.png" /> <img width="800" height="300" width_o="800" height_o="300" data-src="https://freight.cargo.site/t/original/i/c19ac2f0b76420b00a5d9b0f155df27038442912192d28a2e985f86742e5c28a/SGMLY05001_MY-MC-Cross-Border_Jalan-Tampoi_JB_2-side_80W-x-30H-ft-2.png" data-mid="210435107" border="0" src="https://freight.cargo.site/w/800/i/c19ac2f0b76420b00a5d9b0f155df27038442912192d28a2e985f86742e5c28a/SGMLY05001_MY-MC-Cross-Border_Jalan-Tampoi_JB_2-side_80W-x-30H-ft-2.png" /> <img width="398" height="597" width_o="398" height_o="597" data-src="https://freight.cargo.site/t/original/i/d446f98d2db9e36d056aa6d28e460fe21906138d0c1e499ac3309ad9742cb669/SGMLY05001_MY-MC-Cross-Border_Federeal-Highway_3-sided_40W-x-60H-ft-01.png" data-mid="210435108" border="0" data-scale="100" src="https://freight.cargo.site/w/398/i/d446f98d2db9e36d056aa6d28e460fe21906138d0c1e499ac3309ad9742cb669/SGMLY05001_MY-MC-Cross-Border_Federeal-Highway_3-sided_40W-x-60H-ft-01.png" />&nbsp; &nbsp;&nbsp;<img width="400" height="600" width_o="400" height_o="600" data-src="https://freight.cargo.site/t/original/i/1c0355b57656c84b0ece157ab869d380b07ef2b986719d99f74d19f2fbbbd664/SGMLY05001_MY-MC-Cross-Border_Federeal-Highway_3-sided_40W-x-60H-ft-03.png" data-mid="210435109" border="0" data-scale="94" src="https://freight.cargo.site/w/400/i/1c0355b57656c84b0ece157ab869d380b07ef2b986719d99f74d19f2fbbbd664/SGMLY05001_MY-MC-Cross-Border_Federeal-Highway_3-sided_40W-x-60H-ft-03.png" /> Facebook Contest Radio